Privacy Policy

Privacy Policy

Effective June 19th, 2018

Here at Setpoint Systems, we take data privacy seriously. We want you to fully understand what data we collect about you and how we use it.

Most privacy policies are giant walls of text, consisting of difficult-to-understand legalese. That’s not how we do things around here. This privacy page was created with transparency and ease of understanding as its main goals.

Who Do We Collect Data From?

There are two groups of people that we collect data on. The first group is everyone who visits our public website ( We refer to them as “Visitors”.

The second group of people are business customers whose data is kept in a separate system. These are people who purchase from us, or work for companies that purchase from us. We refer to these people as “Customers”.

We have a separate business privacy policy for Customers, available here. The rest of this privacy policy only refers to Visitors.

What Data Do We Collect from Visitors?

We use Google Analytics to collect anonymous information about Visitors. These Visitors are NOT identified by IP address, because we anonymize all IP addresses. We record all the information that the browser shares with us. Pieces of information can include things like: “Browser”, “Operating System”, “Device Type”, “Geographic Location”, etc. Again, this is all anonymous.

We also collect email addresses if Visitors decide to share them with us via contact forms, news requests, or by posting comments to our blog posts. These actions are entirely optional, and opt-in.

On certain pages, such as Contact or class registrations, Visitors’ experience can be improved by sharing their geographic location. We only ask the browser for this information if a Visitor explicitly opts in, and we do not save it after the page is closed. We do share it with Google (anonymously) because we use the Google Maps Javascript API to build the interactive maps on these pages.

What Do We Do with This Data?

We analyze this data in bulk to look at trends in browser usage, device usage, etc. For example, knowing what percentage of our users are browsing from a smartphone helps us determine where to focus resources.

Email addresses shared with us via news requests are primarily used for newsletter emails. These emails contain product news and information, and will always have an opt-out link. Additionally, email addresses may be used to notify you about policy changes, such as changes to this privacy policy.

How Do We Protect Your Data?

We will use best business practices to keep your data safe and secure for as long as necessary. If you’d like more information about how we store your data, please contact us directly.

To protect data stored on our servers, we regularly audit our system for possible vulnerabilities and attacks. While we implement the security measures detailed above, transmission of information via the internet is not completely secure and therefore transmission via the internet is at your own risk.

3rd Party Links

This website may contain windows or hyperlinks which provide access to other websites not affiliated with Setpoint Systems. Your use of an external website or any informational content found on any external websites is subject to and governed by the terms and guidelines of that external website.

We do not endorse or make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available on an external website. We are not responsible for the privacy practices of any external website.

Use of Cookies

Like many companies, Setpoint Systems may use cookies and log files on the Site. A cookie is a small string of text that a website can send to your browser that is intended to enhance your visit. Personal Information that is contained in cookies (if cookies are used) will be protected to the same degree as any other Personal Information that we collect about you. While you may delete or decline cookies by changing your browser settings, some of the features of the Site may not function properly if cookies are not used with the Site.

Opt Out of Data Collection Entirely

We understand if you’d like to entirely opt out of data collection. Your privacy is important. Please click here to opt-out of Google Analytics.

If you have any questions, please feel free to contact us.